Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search Advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid Social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”).